Welcome to the Office of Communications!
The Office of Communications provides the following services to the Northwest community and mass media:
Public Relations – Information about Northwest is e-mailed to newspapers, radio and television stations in the college’s 11-county district, Tupelo, Memphis and Jackson. Material must be received in the Communications Office by Wednesday of each week. An estimated timetable for publicity is two weeks prior to an event and immediately following an event (not more than one week after it has taken place). Press releases are also posted at the online newsroom on the college’s website.
Special Events Coverage – The Communications Office provides coverage of special events on campus for academic, student activity, athletic and fine art programs and groups. At least one week prior notice is required for coverage of a special event. The Communications Office assists with Homecoming, building dedications and special events as requested by the President.
Sports Coverage – Sports press releases and radio PSAs are e-mailed to all media on the regular mailing list; special pre-game stories are e-mailed in to daily newspapers, radio and TV stations. Following all home athletic events, scores and statistics are reported to newspapers and television stations in Memphis, Tupelo and Jackson. Press releases are sent to hometown newspapers of out-of-district and out-of-state athletes. Game stories, scores and statistics are also posted on the college’s website and social media.
Photography – Photographs are made of student events, special awards, sports events, etc. The purpose of making these photographs is to send them to area newspapers for publicity. At least two days’ notice is required for scheduling photography services. The Communications Office does not make photos for scrapbooks and displays. There is, however, a camera that may be checked out for those purposes. Faculty and staff are asked to submit photos (e.g. clubs, awards and news) to Communications to be sent to area papers.
Clearinghouse – All college materials, including programs, invitations, flyers, posters and advertisements for dissemination to the the campus and/or public are channeled through the Communications Office for proofreading, design and assisting with the communication process.
Media Liaison – The Director of Communications serves as the official spokesperson for the college. News nquiries by media are to be directed to the Communications Office.
Advertising – Advertising for the college is approved and designed by the Communications staff. Television and radio advertising is coordinated by the Communications Office.
Marketing Communications – Marketing communications plans are developed for academic and student affairs departments, including branding.
Business Cards – The Communications Office is responsible for designing and ordering business cards for Northwest faculty and staff. To order business cards, please make a request to your immediate supervisor or campus dean.
College Publications – The Communications staff is available for assistance with copy writing, layout, design and production of college publications for divisions, departments and special events. The Communications Office works out production details with the printer. Contact the Communications Office at least six weeks prior to the date the material is needed.
Student Publications – The Ranger Rocket is published monthly during the regular academic year. If there is an event that warrants coverage in the student newspaper, contact the Communications Office for a reporter and/or photographer. Special events may also be covered for the Rocketeer yearbook.
Web Content/Social Media Managers – Communications partners with Information Technology to manage and update content on the Northwest website. Changes should be submitted via e-mail to the Director of Communications. The Office of Communications also manages institutional Twitter, YouTube and Facebook pages. Promotions through these social networks should be submitted via e-mail to the Director of Communications.